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Department: Marketing

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Dr. Okorie , Chiyem

Profile

Publications

  1. Oghenenyerhovwo Rita Inoni and Chiyem Okorie (2024) Consumer ethnocentrism and the purchase decision of electrical wires and cables, Terra Economicus, DOI: 10.18522/2073-6606-2024-22-3-6-31, 22(3), 141-161

  2. Oghenenyerhovwo Rita Inoni and Chiyem Okorie (2022) BRAND QUALITY, CONSUMPTION EMOTIONS, AND A DECISION TO PURCHASE WASHING MACHINES, Ekonomski horizonti, www. ekfak.kg.ac.rs, 24(1), 95-113

  3. Dr. Egberi . A. Kelvin and Okorie Chiyem (2021) DOES SUCCESSION PLANNING MATTER FOR SMES SUSTAINABILITY? A CASE OF NORTH-CENTRAL GEOPOLITICAL ZONE OF NIGERIA, CEDTECH International Journal of Management Studies , http://www.cedtechjournals.org, 2(1), 1-12

  4. Chiyem Okorie, Nwaizugbo Ireneus Chukwudi, Titus Chukwuemezie Okeke and Obiajulu Anthony Ugochukwu Nnedum (2021) Social Media Advertising and Patronage of Electronic Products: A Study of Consumers in Southern Nigeria, NNADIEBUBE JOURNAL OF SOCIAL SCIENCES, Https://nnadiebubejss.org, 2(1), 186-205

  5. Egberi, A. Kelvin and Okorie Chiyem (2020) Materials management and productivity of fast moving consumer goods companies in Nigeria: A canonical correlation approach, Journal of Management and Social Science Research, credencepressltd.com, DOI 10.47524/jmssr.11.5, 1(1/2), 34-42

  6. Chiyem Okorie, I. C. Nwaizugbo, Titus C. Okeke, Obiajulu A. U. Nnedum (2020) THE IMPACT OF SOCIAL MEDIA ADVERTISING ON PATRONAGE OF ELECTRONIC PRODUCTS AMONG A SAMPLE OF CONSUMERS IN SOUTH-SOUTH NIGERIA, Nnadiebube Journal of Education in Africa (NJEA), 6(1), 19

  7. Okoro, Ama Omaka, Ikechi, Ann and Okorie, Chiyem (2018) RETAIL ENVIRONMENT AND CUSTOMERS’ DECISION MAKING STYLE: A SYSTEMATIC REVIEW, International Journal of Management and Commerce Innovations, www.researchpublish.com, 6(1), 1863-1868

  8. Ikechi Ann and Okorie Chiyem (2018) RATERC Model and ATM Repeat Use: A ServPerf Perspective, International Journal of Business, Economics and Entrepreneurship Development in Africa, http://arcnjournals.org, 10(6), 34-52

  9. Frank E. OKWURAIWE, Chika EZENWAKA, Michael O. MOJEKEH and Okorie CHIYEM (2018) Sales Force Turnover and Corporate Image of Selected Marketing Organizations in Anambra State, International Journal of Academic Research in Accounting, Finance and Management Sciences, www.hrmars.com, 8(3), 166-177

  10. Omogbiya, O. Shulammite and Okorie, Chiyem (2017) EFFECTS OF GOOD HUMAN RELATIONS IN RESOLVING ORGANISATIONAL CONFLICT, NG-Journal of Social Developmen, www.arabianjbmr.com/NGJSD_index.php, 6(2), 142-156

  11. Iyadi, Rollins C. (Ph.d) and Okorie Chiyem (2017) Public Relations Strategies and Image Management in Time of Organizational Conflict, Nigerian Journal of Management Sciences, 6(1), 236-243

  12. Okorie Chiyem and Ibegbulem Andreas Brutus (2016) AN APPRAISAL OF CONTRIBUTIONS OF NEGOTIATION TO BUSINESS SUCCESS, Journal of Policy and Development Studies, www.arabianjbmr.com/JPDS_index.php, 10(2), 86-93